Our Purpose

Practice Zero Based Thinking

The first quality is that creative thinkers are intensely curious. They are always asking questions. They ask questions like “Why?” very much like children do all the time. Then they ask, “Why not?” “Why can’t we do it?” “Even if it hasn’t been done before, can it be done now?
The second quality of creative thinkers is that they practice “Zero-Based Thinking” all the time. They continually ask themselves, “If I were not now doing what I am doing, knowing what I now know, would I start?”